Halal Tourism: Quest for Serenity

Halal Travel - Food & Beverage >USD 2 trillion

Halal travel refers to trips tailored for Muslim travelers, ensuring access to halal dining, prayer facilities, and accommodations that respect Islamic values. When it comes to preparing halal food, especially if it is not certified, it must comply with Halal. However, the ultimate compliance is to obtain a Halal certificate. Small entrepreneurs usually align to be Halal compliant since the cost of certification and maintaining the standard can be high and require many resources.

Korea Halal Street Food

USA Halal Cart

South Africa Halal Street Food

Germany Organic Halal Food

Halal Travel & Services >USD 266 Billion

Halal tourism, also known as Halal travel or halal-friendly tourism, is a unique subcategory that caters to Muslim families who abide by Islam's rules. It offers travel to destinations that provide facilities and services aligning with Islamic beliefs and practices, presenting a significant market opportunity.

At present, the tourism platform or the online travel agencies (OTAs) are led by booking.com and agoda.com (Kayak and Priceline), both owned by Booking Holdings. Booking Holdings took 60% of the OTAs market share, and this opportunity slipped away from OIC. As the largest inter-cooperation organization in Islamic countries, OIC must elevate its core element of Halal and Islamic values by integrating all tourism avenues, such as hotels and services, into one OIC platform across 57 member states. This way, trading on travel services can be improved remarkably within OIC countries.